Christian Lacroix | Brandbook
Discover the essence of Christian Lacroix's brand identity in our comprehensive brand book.
BRANDBOOK
CHRISTIAN LACROIX C’EST CHIC
CHRISTIAN LACROIX IS LIMITLESS CREATIVITY
CHRISTIAN LACROIX IS VIBRANT COMPOSITION
CHRISTIAN LACROIX C’EST MERVEILLEUX
THE BRAND OF SUBLIME SENTIMENT Transforming the art of being into the art of living, Christian Lacroix imagines a life of living dreams. “As the House of Lacroix dreams of life, dreams become reality”
THE BRAND OF SUBLIME SENTIMENTS IS BASED ON 4 PILARS & 1 ICON
HERITAGE ICON OF FRENCH HAUTE COUTURE - 1987 Monsieur Christian Lacroix gave Haute Couture a new flamboyant, theatrical, colourful and extraordinary look. 2010 under the artistic direction of Sacha Walckhoff, the creative process of Haute Couture is maintained and diffused to art de vivre.
PROMISE FABULOUS, FRENCH LIFESTYLE - Perfect balance between Refinement and Fantasy. Luxurious Mix and Match of references. Unique, Baroque style.
BOUNDLESS CREATIVITY, DREAMS & EMOTIONS VISION Luxury is about wonderful stories Sensorial seduction Personal emotions
AFICIONADOS CREATIVE SENSUALISTS, SEEKING TO ENHANCE THEIR STYLE - Persons seeking support for both self-expression & self fulfilment. Mixing brands and references in order to create their own identity.
Y ICON Symbol of boundless creativity BUTTERFL
ALUES V THE BRAND OF SUBLIME SENTIMENT JOIE DE VIVRE LUXURY VISION CREATIVE VIBRANCY FRENCH FLAMBOYANCE
JOIE DE VIVRE
JOIE DE VIVRE “ Optimism, tolerance, differences and contrasts make life more interesting ” Sacha Walckhoff - A MAGIC NAME WHICH AWAKENS EMOTIONS
MORE THAN A BRAND, A PROMISE OF HAPPINESS. JOIE DE VIVRE A celebration of life’s beauty.
JOIE DE VIVRE A LOVE STORY Lacroix is the effervescence of a love story : vibrant, sensual, romantic, and rebellious. Boundless energy of eternal youth.
JOIE DE VIVRE ELEGANCE AND EMOTION Open minded, optimistic and uplifting. Passionate about differences and personal expression.
S ODUCT JOIE DE VIVRE PR
LUXURY VISION
LUXURY VISION “ Our mission is to accompany people in their dreams and emotions ” Sacha Walckhoff - LACROIX IS MAGIC Our heritage is exceptional creativity, it is also the ability to get people to dream. An enchantment in each creation. A story in each enchantment.
LUXURY VISION LACROIX IS ELEGANCE AND FANTASY Lacroix is a sumptuous world of colorful poetry and wonder. Our imagination has no limit but refinement. We design everyday extraordinary.
Imagination is the secret of the Christian Lacroix’s THE FABRICS expression. Every design gives rise to an emotion, arouses a OF DREAMS desire, stirs reminiscences, creates new memories, tells a story. Y VISION UXUR L
LACROIX IS A STORYTELLER Designed to slip seamlessly into the life of its owner. And yet no creation ever Y VISION reveals itself fully at first sight; hidden UXUR details and effects appear slowly, over L time. Every design by Lacroix is eye catching, surprising, mesmerizing.
S ODUCT Y VISION PR UXUR L
CREATIVE VIBRANCY
CREATIVE VIBRANCY “ Christian Lacroix is the house of all possible ” Sacha Walckhoff - THE CREATIVE PROCESS OF HAUTE COUTURE Beginning with its first Haute Couture show, the house has been synonymous with creative freedom, shattering conventions and exceeding time and space. Lacroix broadens horizons, discovers new territory, plays with virutosityin each design, texture, fabric, and colour, to create beauty in all its forms giving the Christian Lacroix’s expression free-reign.
CY TIVE VIBRAN CREA BEAT OF THE STUDIO AS CREATIVE HEART The sources of inspiration of the Creative Studio are rich and varied respecting the heritage of the House of Christian Lacroix. Exploring the future while mining the depths of the past.
CREATIVE VIBRANCY THE ART OF MIX AND MATCH Opposites creating harmony. Past meeting present, imagining the future. Elsewhere is here and now. A vivid artistic approach, audacious invention and reinvention.
LACROIX IS ART CREATIVE VIBRANCY
S ODUCT CY PR TIVE VIBRAN CREA
FRENCH FLAMBOYANCE
FRENCH FLAMBOYANCE “ The House of Lacroix is a celebration of Art de Vivre, passion for life, exquisite refinement ” Sacha Walckhoff - HAUTE COUTURE Celebrating Christian Lacroix’s inventive roots. A treasure trove of enduring elegance, dream- like silhouettes, an unparalleled tribute to fashion.
PARIS UNDER A RIVIERA SUN Lacroix is a fusion of French CE style : Parisian chic, opulence AN of the South of France, delightful Y aura of Provence. Traditions are O AMB updated, sophistication evolves H FL into playfullness, exuberance is C harmonious. Creative tensions FREN are perpetuated.
A LOVE AFFAIR WITH THE ART OF LIVING Our house is driven by an insatiable quest for the beauty. An authentic French spirit : innate sense of elegance, sophisticated nonchalance and sensuality. FRENCH FLAMBOYANCE
CE AN Y O AMB H FL C FREN LACROIX REINVENTS Lacroix luxury is inspired by our Haute Couture creations, the exuberant energy of Arles, the piety of Provence, the sophistication of Paris.
Paris S ODUCT CE PR AN Y O AMB H FL C FREN
C’EST MERVEILLEUX