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Christian Lacroix | Brand Presentation
In this presentation we showcase the history and main achievements of the brand founded by Christian Lacroix in 1987.
“THE WORLD NEEDS SOME EXCITEMENT FROM FASHION”
Christian Lacroix
HISTORY
Christian Lacroix is one of France’s most famous Houte Couture designers. He studied Museum
curation at the Sorbonne and at L’École du Louvre. At that time was influenced by18th Century
history and art. In 1987 he opened his own haute couture house in partnership with Mr. Arnault
and in 1989 opened boutiques in Paris, Japan, London and Geneva.
At a time when fashion was focused on simplicity, Christian Lacroix chose mix and match.
When black became the standard, he opted for blood red, fuchsia pink and bright yellow.
With each new collection, Christian Lacroix designed pieces that combined unique materials
and colours, adorning looks with luxurious baroque touches. He brought back folklore, history
and theatre, infusing them with elegance, sophistication and craftsmanship.
His un-mistakable style of mixed, vibrant colour patterns, experimental fabrics and historical
references are still the core creative thread running through the brands designs and it’s
continuously evolving contemporary style.
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HISTORY
1987 1989 2004 2009 2016 2018
First haute couture runway show Launch of jewellery, handbags, Invited to design the uniforms for Sacha Walckhoff appointed First Roche Bobois collection Features centre stage at the
shoes, glasses, scarves and ties Air France Creative Director ‘Heavenly Bodies’ exhibition at
Opened boutiques in France, the Metropolitan Museum of
London, Geneva and Japan art, NY
1988 1994 2005 2011 2017 2020
Launch of RTW featured on the Launch of the ‘Bazar’ RTW Line LVMH sells the brand to the Launch of Christian Lacroix Brand celebrates it’s 30th Relaunch of the CXL Line
front cover of Anna Wintour’s Falic Family Maison birthday
first Vogue edition
HISTORY - STAR APPEAL
01. 05. 07. 10. 11 .
06.
08. 09. 12.
03. 04.
02.
1. Madonna 4. Lady Gaga 7. Naomi Campbell 10. Uma Thurman
2. Jennifer Lopez 5. Kate Moss 8. Cindy Crawford 11 . Beyonce
3. Cate Blanchett 6. Dita Von Teese 9. Christina Aguilera 12. Drew Barrymore
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TODAY
OVER 4000
POINTS OF SALE IN
OVER 80 COUNTRIES
GENERATES OVER
$180M
IN RETAIL SALES
25
GLOBAL LICENSEES
171 K 97 K 320 K 6,6 K
Followers Followers Followers Followers
COMBINED FOLLOWING 595 K
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facebook.com
pinterest.fr
DNA
UNIQUE EXUBERANT COLOURFUL FLAMBOYANT
JOIE DE VIVRE PATTERN MIX & MATCH INSPIRED LUXE
TWO CORE BUSINESS AREAS
FASHION HOME
& &
ACCESSORIES LIFESTYLE
FASHION & ACCESSORIES
EXISTING CATEGORIES FUTURE CATEGORIES
LUGGAGE AND BAGS JEWELLERY SCARVES MENSWEAR KIDSWEAR FOOTWEAR SWIM
EYEWEAR TIME PIECES LADIESWEAR BRIDAL INTIMATES BEAUTY AND FRAGRANCE
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LICENSE MODEL
PRIMARY BRAND
GLOBAL OPPORTUNITIES
WOMEN’S RTW
BRIDAL
MEN’S RTW
FOOTWEAR
HOME CONTRACTS
BEAUTY
COLLABORATIONS
COBRANDING
01. 02. 05. 06 08.
04. 09.
03.
07
1. Chivas Regal x Christian Lacroix, 2011. 3. Valrhona x Christian Lacroix, 2015-2016. 5. Moooi x Christian Lacroix, 2016. 7. Fauchon x Christian Lacroix, 2019 9. Bande à Part x Christian Lacroix, 2018
2. Chivas Regal x Christian Lacroix, 2011. 4. Air France x Christian Lacroix, 2006. 6. Ultracor x Christian Lacroix, 2018-2020. 8. China Eastern x Christian lacroix, 2013
COBRANDING
10. 12. 15. 17.
14. 16.
11 . 13.
18.
10. Schmidt x Christian Lacroix, 2023 12. Regatta x Christian Lacroix, 2023 14. Evian x Christian Lacroix, 2008 16. Maison Baluchon x Christian Lacroix, 2020 18. Kartel x Christian lacroix, 2015
11. Forestier x Christian lacroix, 2015 13. Swiminista x Christian lacroix, 2021 15. Evian x Christian lacroix, 2017 17. Schmidt x Christian lacroix, 2022
HIGHLIGHTS
FEATURED ON THE ARTS DÉCO MUSEUM’S LAUNCH OF MET MUSEUM’S
FIRST HAUTE COUTURE FRONT COVER OF ANNA “HISTOIRES DE MODE”, CHRISTIAN LACROIX MAISON, “HEAVENLY BODIES”,
SHOW, 1987 WINTOURS FIRST EDITION 2007 2011 2018
OF VOGUE, 1988
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NFT COLLECTION AND METAVERSE PROJECTS
RÊVES DE SOIE, Limited collection of 700 Nfts based on Carré scarves
35th Anniversary Metaverse Party
The Penthouse Event
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DECOR CONTRACTS
SOFITEL VILLA BORGHESE, ROME THE MANDEVILLE HOTEL, LONDON BEIJING MANSION x BAPTISTE BOHU,
BEIJING
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GUEST DESIGNER
UOOYAA
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GUEST DESIGNER
RIXO
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GUEST DESIGNER
BLANCHE
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DIGITAL & SOCIAL MEDIA
@lacroixofficiel www.facebook.com/christianlacroix/ www.twitter.com/lacroixofficiel www.pinterest.fr/christianlacroixofficiel/ www.youtube.com/user/maisonlacroix
@christianlacroixmaison
@cxlbylacroix