Christian Lacroix | Brand Presentation
In this presentation we showcase the history and main achievements of the brand founded by Christian Lacroix in 1987.
“ T H E W O R L D N E E D S S O M E E XC I T E M E N T F R O M FA S H I O N ” Christian Lacroix
Christian Lacroix is one of France’s most famous Houte Couture designers. He studied Museum curation at the Sorbonne and at L’École du Louvre. At that time was influenced by18th Century history and art. In 1987 he opened his own haute couture house in partnership with Mr. Arnault and in 1989 opened boutiques in Paris, Japan, London and Geneva. At a time when fashion was focused on simplicity, Christian Lacroix chose mix and match. When black became the standard, he opted for blood red, fuchsia pink and bright yellow. With each new collection, Christian Lacroix designed pieces that combined unique materials and colours, adorning looks with luxurious baroque touches. He brought back folklore, history and theatre, infusing them with elegance, sophistication and craftsmanship. His un-mistakable style of mixed, vibrant colour patterns, experimental fabrics and historical references are still the core creative thread running through the brands designs and it’s continuously evolving contemporary style. H I S TO RY
H I S TO RY 19 87 First haute couture runway show 19 8 8 Launch of RTW featured on the front cover of Anna Wintour’s first Vogue edition 19 89 Launch of jewellery, handbags, shoes, glasses, scarves and ties Opened boutiques in France, London, Geneva and Japan 2005 LVMH sells the brand to the Falic Family 2004 Invited to design the uniforms for Air France 2017 Brand celebrates it’s 30th birthday 2020 Relaunch of the CXL Line 2016 First Roche Bobois collection 2018 Features centre stage at the ‘Heavenly Bodies’ exhibition at the Metropolitan Museum of art, NY 2011 Launch of Christian Lacroix Maison 200 9 Sacha Walckhoff appointed Creative Director 1994 Launch of the ‘Bazar’ RTW Line
H I S TO RY - S TA R A P P E A L 1. Madonna 2. Jennifer Lopez 3. Cate Blanchett 4. Lady Gaga 5. Kate Moss 6. Dita Von Teese 7. Naomi Campbell 8. Cindy Crawford 9. Christina Aguilera 10. Uma Thurman 1 1. Beyonce 12. Drew Barrymore 01. 02. 03. 04. 05. 06. 07. 08. 09. 10. 1 1. 12.
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OVER 4000 POINTS OF SALE IN OVER 80 COUNTRIES GENERATES OVER $180M IN RETAIL SALES TO DAY COMBINED FOLLOWING 595 K 171 K Followers 97 K Followers 320 K Followers 6,6 K Followers 25 GLOBAL LICENSEES
D N A U N I Q U E E X U B E R A N T C O LO U R F U L F L A M B OYA N T J O I E D E V I V R E PAT T E R N I N S P I R E D L U X E M I X & M ATC H
T W O C O R E B U S I N E S S A R E A S H O M E & L I F E S T Y L E FA S H I O N & AC C E S S O R I E S
FA S H I O N & AC C E S S O R I E S LUGGAGE AND BAGS EYEWEAR EXISTING CATEGORIES FUTURE CATEGORIES JEWELLERY TIME PIECES SCARVES MENSWEAR LADIESWEAR KIDSWEAR BRIDAL FOOTWEAR INTIMATES SWIM BEAUTY AND FRAGRANCE
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H O M E & L I F E S T Y L E LIGHTING BEDDING FUTURE CATEGORIES EXISTING CATEGORIES HOME FRAGRANCE DECOR CONTRACTS FURNITURE FABRICS & WALLPAPERS CUSHIONS & THROWS RUGS & CARPETS AMENITIES STATIONERY TABLEWARE
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L I C E N S E M O D E L G LO B A L O P P O R T U N I T I E S WOMEN’S RTW BRIDAL MEN’S RTW FOOTWEAR HOME CONTRACTS BEAUTY COLLABORATIONS PRIMARY BRAND
C O B R A N D I N G 1. Chivas Regal x Christian Lacroix, 201 1. 2. Chivas Regal x Christian Lacroix, 201 1. 3. Valrhona x Christian Lacroix, 2015-2016. 4. Air France x Christian Lacroix, 2006. 5. Moooi x Christian Lacroix, 2016. 6. Ultracor x Christian Lacroix, 2018-2020. 01. 03. 06 07 02. 04. 05. 08. 7. Fauchon x Christian Lacroix, 2019 8. China Eastern x Christian lacroix, 2013 9. Bande à Part x Christian Lacroix, 2018 09 .
C O B R A N D I N G 10. 18. 1 1. 13. 16. 15. 17. 14. 10. Schmidt x Christian Lacroix, 2023 1 1. Forestier x Christian lacroix, 2015 12. Regatta x Christian Lacroix, 2023 13. Swiminista x Christian lacroix, 2021 14. Evian x Christian Lacroix, 2008 15. Evian x Christian lacroix, 2017 16. Maison Baluchon x Christian Lacroix, 2020 17. Schmidt x Christian lacroix, 2022 18. Kartel x Christian lacroix, 2015 12.
H I G H L I GHTS MET MUSEUM’S “HEAVENLY BODIES”, 2018 ARTS D É CO MUSEUM’S “HISTOIRES DE MODE”, 2007 LAUNCH OF CHRISTIAN LACROIX MAISON, 2011 FEATURED ON THE FRONT COVER OF ANNA WINTOURS FIRST EDITION OF VOGUE, 1988 FIRST HAUTE COUTURE SHOW, 1987
N F T C O L L E C T I O N A N D M E TAV E R S E P R O J E C TS 35th Anniversary Metaverse Party The Penthouse Event RÊVES DE SOIE, Limited collection of 700 Nfts based on Carré scarves
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R E TA I L E X P E R I E N C E S NEIMAN MARCUS, 2018 ILLUM, 2019
E X H I B I T I O N S HASSELT’S MUSEUM’S “HAUTE-A-PORTER” 2016 ARTS DÉCO MUSEUM’S “HISTOIRES DE MODE” 2007 MET MUSEUM’S “HEAVENLY BODIES” 2018 GALLIERA MUSEUM’S “1997 - FASHION BIG BANG” 2023 © Crédits Filep Motwary © Crédits George Pimentel © Crédits Grégoire Alexandre © Crédits Gautier Deblonde
D E C O R C O N T R AC TS SOFITEL VILLA BORGHESE, ROME BEIJING MANSION x BAPTISTE BOHU, BEIJING THE MANDEVILLE HOTEL, LONDON
U O OYA A G U E S T D E S I G N E R
R I XO G U E S T D E S I G N E R
B L A N C H E G U E S T D E S I G N E R
D I G I TA L & S O C I A L M E D I A @lacroixofficiel @christianlacroixmaison @cxlbylacroix www.youtube.com/user/maisonlacroix www.twitter.com/lacroixofficiel www.facebook.com/christianlacroix/ www.pinterest.fr/christianlacroixofficiel/
P R E S S R E L E A S E S FASHION AND ACCESSORIES 18/03/2020 10.28 ‘Itʼs Lacroix, sweetie!ʼ Flamboyant 90s look comes roaring back for a new generation | Fashion | The Guardian Side 1 af 5 https://www.theguardian.com/fashion/2020/feb/15/christian-lacroix-fashion-collaboration This article is more than 1 month old ‘It’s Lacroix, sweetie!’ Flamboyant 90s look comes roaring back for a new generation The Ab Fab flair of the French fashion designer returns for London fashion week Leah Harper Sat 15 Feb 2020 22.05 GMT Florence Pugh attends the after-show party for the Baftas wearing a hot pink ruffled gown from the Dries Van Noten x Christian Lacroix collection. Photograph: Matt Crossick/PA T he “Lacroix look” – theatrical frills, bejewelled jackets and flamboyant pouf skirts – defined luxury dressing in the late 1980s and early 1990s. And this weekend, with London fashion week in full swing, it seems it is well and truly back. Most notably, it has been revived by London-based, vintage-inspired brand Rixo, which has garnered a cult Instagram following since its launch in 2015. Its capsule collection created in collaboration with the House of Christian Lacroix (THCL) was unveiled on Saturday and featured the kind of polka-dot prints and power suits that were synonymous with the label during its haute couture heyday. Rixo’s reputation as an “It Brit” brand will no doubt introduce the look to a young, social 18/03/2020 10.14 CPHFW AW20: Blanche presents collaboration with Christian Lacroix Side 1 af 2 https://fashionunited.uk/news/fashion/cphfw-aw20-blanche-presents-collaboration-with-christian-lacroix/2020020547351 FASHION CPHFW AW20: Blanche presents collaboration with Christian Lacroix Danielle Wightman-Stone | Wednesday, 05 February 2020 Contemporary sustainably-minded womenswear brand Blanche presented its first design collaboration at Copenhagen Fashion Week with a capsule collection with renowned French fashion house Christian Lacroix. For autumn/winter 2020, Blanche has merged the clean lines and functionality of Scandinavian minimalism with the grandeur and glamour of French maximalism, after taking inspiration from the vast print archive of Christian Lacroix. Blanche used a selection of six colourful and luminous patterns, which they mixed and reinterpreted into a capsule collection that the brand states aims to translate the “sentiments of haute couture into a range of ready-to-wear styles”. The 20-piece capsule collection features, denim jeans, dresses and jackets, staples of Blanche, which were seen in playful, laser-printed iterations alongside multi-printed floral dresses, jersey, knitwear, coats and suiting, which the brand explained was a homage to the heritage and print design tradition of Christian Lacroix, while also staying true to its ideals of feminine simplicity. Blanche presents autumn/winter 2020 collection at Copenhagen Fashion Week Mette Fredin, creative director of Blanche, said in the show notes: “Being a Scandinavian denim brand at heart, we’re incredibly excited to be able to work with an international Haute Couture fashion house as impactful and historic as Christian Lacroix. “The result of our collaboration is a collection that joins together high fashion and casual womenswear, and mixes chic and urban in a shared expression that we’re immensely proud of.” Nicolas Topiol, chief executive officer of Christian Lacroix, added: “We are very excited to partner with Blanche and bring to the fashion world a combination of both of our creative aspirations, which, albeit different in approach, are resulting in a fresh, dynamic and beautiful fashion-forward capsule collection.” PLEASE CONSIDER THE ENVIRONMENT BEFORE PRINTING THIS PAGE. HTTPS://FASHIONUNITED.UK/ /NEWS/FASHION/CPHFW-AW20-BLANCHE-PRESENTS-COLLABORATION-WITH-CHRISTIAN-LACROIX/2020020547351 05/02/2020 17.29 PDF.js viewer Side 1 af 2 https://app.retriever-info.com/pdf/viewer.html?file=https%3A%2F...Dtrue%26sessionId%3D9a0d5779-8f1c-4fc9-81e0-ce4dce4b9e9a#page=1 1. Grazia Middle East, February 2020. 2. Grazia Middle East, February 2020. 3. Grazia Middle East, February 2020. 4. Emily in Paris, Saison III, December 2022. 5. Grazia Middle East, February 2020. 6. Fashion United, February 2020. 7. Fashion Forum, January 2020. 8. Morgenavisen Jyllands-Posten, January 2020. 9. Le Journal des Rencontres Photographiques du 10ème, Fall 2019. 10. WWD, September 2019. 1 1. The Guardian, February 2020. 12. NOVEMBRE Magazine N°15, Fall Winter 2019. 02. 09. 10. 03. 1 1. 12. 04. 01. 05. 06. 08. 07.
P R E S S R E L E A S E S LIFESTYLE 1. Maisons et Ambiances - Switzerland, January 2020. 2. Ideat - Allemagne, June 2022. 3. In Style - Russia, May 2019. 4. Elle Decoration - Pays-Bas, May 2022. 5. Miami Living - Etats-Unis, January 2023. 6. Viva Deco - France, March 2023. 7. Esquire Magazine - Espagne, October 2022. 8. Viva Deco - France, March 2023 9. Style At Home - Canada, January 2022. 10. Marie Claire Maison - France, May 2022. 1 1. Residence - Pays-Bas, June 2022. 12. Elle Decoration - Inde, October 2022. 01 . 1 1. 03. 04. 05. 02 . 06. 07. 10. 12. 09. 08.
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